Behance co-creator Scott Belsky has announced he’s leaving his position as Adobe’s Chief Strategy Officer to become a partner at independent film production company A24. Belsky initially joined Adobe when it acquired the Behance artist portfolio platform for $150 million in 2012.

Following a brief departure in 2016, he rejoined Adobe in 2017 to lead its product development across Creative Cloud and has since become one of the design software giant’s most respected and recognizable figures. Belsky played a key role in launching Adobe’s lineup of Firefly generative AI products, which debuted its first AI video model in October last year.