For quite some time, Hollywood has moaned about the lost YouTube generation at the box office: How do we get the Gen Z set in? Sure, they’ll show up for a Marvel movie, but today’s 18-25 demo aren’t attending like they did in the 1980s.

Finally, arguably this year, Hollywood has been able to harness that crowd, making content that they’ve always wanted, to get them out of the house. A24‘s record opening of Kane Parsons pic Backrooms ($81.4M domestic, $118M) is the pinnacle of that in a year that kicked off with YouTube star Markiplier’s self-distributed feature take of indie videogame Iron Lung ($17.8M opening, $40.8M domestic, $50M WW) and then ratcheted up with Focus Features’ $15M+ acquisition, Curry Barker’s Obsession which outstripped its $8M-$9M projected domestic opening for a $17.1M start, and surged in its Memorial Day and post-holiday weekends to become Focus Features’ highest grossing movie stateside with $104.7M, and one of their highest grossing with $148M. Also Parsons at 20 is the youngest filmmaker to open a movie at No. 1 with a huge haul.